Problem: Ineffective Mission and Vision Statements

One of your greatest vulnerabilities to creating a powerful, actionable strategic plan are weak or misguided mission and vision statements. Mission and vision statements act as the lens through which the entire organization is viewed and strategies are created and executed. Strong mission and vision statements provide the boundaries for strategic planning, creating strong roadmaps for future growth.

Conversely, weak mission and vision statements can lead to organizational misdirection, poor strategic planning, and inefficiency. Simply put, weak mission and vision statements leave an organization out of focus. And try as you might, strategic plans can never exceed the boundaries of your mission and vision. Sure, it’s been done, but at a cost to the organization, usually in the form of board dissention, long-term market failures, and management strife.

Solution: Inspiring Missions and Bold, Far-Reaching Visions

Successful strategic plans begin with mission and vision statements that are timely, inspiring, bold, succinct, resonate with key stakeholder groups, and are easy to communicate. When every person in your organization not only knows how his or her job impacts the mission and vision, and the mission and vision serve as the foundation for the strategic plan, then execution is elevated to a higher level.

As part of our Red Ocean Strategic Planning methodology, strategicplanningMD has refined a set of tools that allows you to develop powerful, inspiring, and actionable mission, vision, and values statements that support your strategic plan, including:

  • Online collaboration tools that home in on the core essence of your mission, vision, and values.
  • Onsite one-day retreats with as many as 250 participants that create your mission, vision, and values statements in a collaborative, high-energy environment.
  • Crafting of powerful mission and vision statements – in as short as three to eight words – that allow you to integrate mission and vision into every aspect of your organization.
  • Identification of behavioral definitions that drive your values statement.
  • Communications campaigns to raise awareness of the organization’s mission, vision, and values statements.
  • Operational integration initiatives to align key operational areas to mission, vision, and values statements.

If your mission and vision statements are incapable of serving as the foundation for your strategic plan, then call us at 800-535-1559. We’ll show you the possibilities that exist to reframe your strategic plan – as well as your organization.